Actor Kevin Bacon recently visited Give Kids The World Village, a nonprofit resort for children with life-threatening illnesses, to launch the organization’s Ice Cream Challenge (#GKTWChallenge). Bacon squared off against one of the resort’s young guests, 7-year-old Ethan, to see who could eat the most ice cream in six seconds! The loser had to donate $6 to the organization.

Bacon, star of the iconic film Footloose and television’s The Following, lost the challenge and made his donation on the spot. Bacon is founder of SixDegrees.org, which encourages celebrities to use their fame to benefit worthy causes, such as Give Kids The World Village, a 74-acre resort in Kissimmee where children with serious illnesses and their families are treated to dream vacations at no cost. He visited the Village to highlight the fact that everyone is connected by six degrees or less to a child with a life-threatening illness.

Give Kids The World Village hosts more than 7,400 families a year. The weeklong vacations are free to guests and include complimentary passes to the area’s theme parks and other attractions. The Ice Cream Challenge (#GKTWChallenge) is a social media and fundraising campaign the organization hopes will raise contributions for, and awareness of, the work it does.

Now, it’s your turn to embrace an ice cream freeze headache! Challenge your friends and family to the #GKTWChallenge to help make a difference. To see Bacon take on the ice cream challenge or to make a donation, visit GKTW.org/Bacon.